Speaking & briefings
Keynotes & executive briefings
Yereth Jansen speaks and facilitates on technology, innovation, branding and China’s business ecosystem, helping leadership teams turn complexity into decisions audiences can act on.
Trusted by
Trusted by companies, governments and international organizations across Europe, Asia and the Middle East.
For more than a decade, he has worked between Europe and China, helping companies, governments and leadership teams understand how technology, consumer behaviour and operating culture are reshaping industries.
His work ranges from boardroom briefings and executive innovation visits to keynote presentations on AI, digital transformation, destination branding and the future of commerce.
He has delivered talks, workshops and executive sessions for international companies, tourism boards, governments and leadership teams across Europe, the Middle East and China, including engagements connected to bol.com, UN Tourism, 7-Eleven Thailand, Coca-Cola Thailand and regional stakeholders in Italy, Oman and China.
Rather than focusing only on theory, sessions combine real-world case studies, firsthand market experience and practical strategic insights executives can use immediately.
Below is a glimpse of stages, workshops and briefing settings. Fuller client lists and references are available on request.
On stage and in the room
Keynotes, panels, workshops and executive sessions across regions.
Speaking
Executive briefings & keynotes
Timely insights on China’s economy, innovation and markets, designed for leaders who want clarity, perspective and impact.
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What global companies can learn from China
Strategic lessons from China’s leading technology players and ecosystems.
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China’s speed advantage
How China innovates, scales and executes faster, and what it means for your business.
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AI, digital transformation & the future of business
How emerging technologies are reshaping industries, strategy and competitive advantage.
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China market entry & cross-cultural execution
Navigate complexity, understand local dynamics and build partnerships that last.
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Destination branding & tourism marketing strategy
Position places and attract visitors from China and around the world.
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City branding, place marketing & international positioning
Strengthen global visibility and shape a compelling international narrative.
Formats
Flexible formats tailored to your objectives, audience and time.
- International keynote speaking
- Executive boardroom briefings
- China innovation workshops
- Delegation & executive trip programmes
- Government & stakeholder training
- Moderation & panel discussions
What clients say
Feedback from executive briefings, keynotes and workshops with international leadership teams.
“I had the pleasure of attending Yereth’s keynote on destination branding at the 1st International Conference for Academics and Professionals on Tourism and Hospitality in Oman. Yereth delivered a well‑structured and engaging presentation, offering concrete strategies for turning destinations into strong international brands. He illustrated his points with global case studies and communicated clearly how storytelling, positioning, and cultural relevance can elevate a place’s visibility on the world stage. His clarity of thought, confident delivery, and ability to connect global trends with local realities made a lasting impression on the audience.”
“Yereth's keynote on e-commerce trends in China was a real eye-opener. I went in thinking I had a decent understanding of the space, but it turns out China is lightyears ahead in so many areas. His talk really challenged me to think more boldly about what’s possible.
What made it even better was Yereth’s engaging style and the way he weaved in personal, first-hand experiences. Any wild question thrown at him he had an answer for.
I would also very much recommend following him on linkedin to keep receiving interesting snippets and insights of life and trends in China.”
“In de zomer van vorig jaar gaf Yereth een intensieve training over de Chinese e-commerce-markt voor ons managementteam. Resultaat: binnen dagen organiseerden we een design sprint met 60 deelnemers, en vrijwel alle innovatieve ideeën kwamen rechtstreeks voort uit de inzichten die hij deelde. Zijn combinatie van praktijkcases, heldere structuur en enthousiasme zorgde voor direct toepasbare impact.”
“7-Eleven is already a strong success story in Thailand, but continuous learning is key in such a fast-moving market. During our visit to Shanghai, Yereth offered us a clear and eye-opening perspective on the future of retail, social commerce and the platform economy. He shared key insights from China’s quickly developing ecosystem, relevant and thought-provoking, and have given us new angles to reflect on how we evolve our own strategy moving forward.”
Request a briefing with Yereth
Share a few details about the event or briefing. A reply follows by email. Fields marked with * are required. An indicative budget (optional) helps match format and preparation. Many keynotes and briefings start around €5,000 depending on scope.
Featured, invited and trusted by institutions
Media commentary, international tourism strategy and government / industry speaking across Europe, Asia and the Middle East.
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Media appearances
CGTN, RTHK Radio 3, China Daily, HK TV, Yunnan TV
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International organizations
UN Tourism, World Bank, Pacific Asia Travel Association
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Speaking & institutional platforms
Xinhua, China Advertising Association, Shanghai, Jiangsu, Hangzhou, Oman, Marche