Speaking topic

Destination branding and tourism marketing strategy

Position places and attract visitors from China and beyond.

Typical audience Tourism boards, destination marketers and hospitality leadership.

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What your audience takes away

Clear outcomes and formats you can scope with your team or agency.

Outcomes

  • Storytelling and positioning that travels across cultures
  • Case studies from global destinations
  • Actionable brand and campaign directions

Formats

  • International keynote
  • Government training
  • Panel moderation
Yereth delivered a well‑structured and engaging presentation, offering concrete strategies for turning destinations into strong international brands.
Carlos Vogeler, Former Executive Director at UN Tourism

Next steps

China programmes, organiser materials, or an inquiry for this topic.

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For example AI adoption, China market entry or destination branding.
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