China programmes

Briefings and executive trips for leadership teams

Two distinct offers: focused briefings (keynote-style) and multi-day on-the-ground executive programmes in China. Decision-ready insight, not tourism.

Choose the right format

A briefing is a session. A trip is an on-the-ground programme with Yereth in China.

Executive briefings

Pre-trip sessions, board dinners or half-day leadership briefings. Comparable to a keynote or intensive workshop.

  • Half-day or full-day briefing before travel
  • Board or leadership offsite in Europe or Asia
  • Market snapshot, priorities and questions for the field

Typically from around €5,000, depending on preparation and travel.

On-the-ground executive trips

Multi-day programmes in China with pre-trip context, on-the-ground framing and debriefs. Priced per person.

  • Shanghai, Hangzhou, Shenzhen, Beijing and curated site visits
  • Evening debriefs connecting meetings and demos
  • Decision-ready memos for your board back home

A full week is typically €10,000-€12,000 per person. Shorter programmes are scoped individually based on group size and days on the ground.

Hosted by Yereth Jansen and John Lin. Contract through Yereth Consulting (Netherlands) or CloudBridge Capital (Hong Kong), whichever suits your organisation.

Who this is for

  • Boards and C-suite teams planning a China visit or market review
  • Retail and consumer leadership benchmarking against China’s platform economy
  • Government and trade delegations needing cultural and commercial context
  • Innovation teams preparing site visits in Shanghai, Hangzhou, Shenzhen, Beijing and beyond
During our visit to Shanghai, Yereth offered us a clear and eye-opening perspective on the future of retail, social commerce and the platform economy.
Yuthasak Poomsurakul, CEO CP All (7-Eleven Thailand)

Plan a China programme

Tell us whether you need a briefing, an on-the-ground trip, or both. Include group size, dates and objectives so we can scope the right format.

The month the event or briefing takes place. Still planning? Choose “Date not fixed yet”.
Where the event takes place, or “online”.
A rough headcount, or N/A for a small briefing.
For example AI adoption, China market entry or destination branding.
For example 5,000 or 5,000–8,000. Ballpark figures and ranges are fine; final fees depend on preparation, travel and format.
Dates, objectives, language, constraints, or anything else that helps scope the session.

Get in touch

Share a short brief about the project or question. Replies are usually sent within a few business days.